Plate-wise Plate-wise

Plate-wise Privacy Policy

Last updated: 23 June 2026

This Privacy Policy explains how Humancraft AI Pte. Ltd. ("Humancraft AI", "we", "us", "our") — a company incorporated in Singapore — collects, uses, discloses, and protects personal data in connection with the Plate-wise mobile application and related services (the "Service").

By creating an account or using the Service you agree to the practices described in this Policy. If you do not agree, do not use the Service.

1. Geographic Scope

The Service is offered only in jurisdictions where it is listed on the Apple App Store. It is not directed at, offered to, or available to individuals in the European Economic Area (EEA) or the United Kingdom, and is excluded from those territories at the App Store level.

Accordingly:

If you are located in the EEA or the UK, please do not use the Service.

2. Children's Privacy (COPPA)

The Service is not directed to children under 13 years of age, and we do not knowingly collect personal information from children under 13 in compliance with the U.S. Children's Online Privacy Protection Act (COPPA).

The minimum age to register and use the Service is 16. By creating an account, you confirm that you are at least 16 years old. If we become aware that we have collected personal information from a child under 13, we will delete that information promptly. Parents or guardians who believe their child under 13 has provided personal information to us may contact us at the address in Section 13.

3. Data Controller

The data controller responsible for personal data processed through the Service is:

Humancraft AI Pte. Ltd.

Singapore

Privacy contact: privacy@plate-wise.com

We have not appointed a formal Data Protection Officer, as this is not mandatory under the PDPA for an organisation of our scale. Data-protection enquiries are handled by the operator at the privacy contact address above.

4. Categories of Personal Data We Collect

We collect only the personal data needed to operate the Service:

CategoryExamples
Account & profileEmail address, display name, password hash, age range, biological sex, height, weight, activity level, dietary preferences and allergens
Dietary & nutrition logsFoods logged, portion sizes, meal times, calorie and macro totals, corrections you make to AI estimates
Meal photosPhotos you submit to the food-recognition feature
Subscription & billingSubscription tier, renewal status, transaction identifiers, app-level user identifiers
Device & diagnosticDevice model, operating system version, app version, crash logs, basic usage telemetry

We do not ask for, store, or process your payment card or bank account details on our own infrastructure — see Section 8.

5. Purposes of Processing

We use personal data for the following purposes:

1. To provide the Service — create and authenticate your account, store your dietary profile and food logs, sync data across your devices.

2. To estimate calories and nutrition from photos and text input — using the AI providers described in Section 7.

3. To personalise — generate meal suggestions, surface relevant patterns in your eating, and apply your corrections to future estimates.

4. To provide calorie-target and safety feedback — surface warnings if a logged target is outside a generally accepted safe range.

5. To manage subscriptions — process in-app purchases, restore entitlements across devices, and handle renewals and cancellations.

6. To improve and secure the Service — diagnose crashes, monitor abuse, and improve accuracy of food recognition.

7. To comply with law — meet legal obligations and respond to lawful requests.

6. Automated Estimation (Disclosure)

The Service uses AI-based estimation to:

These are assistive estimates, not solely-automated decisions producing legal or similarly significant effects. You can override any estimate, edit any log entry, and disregard any suggestion. The Service is not a medical device and does not provide medical, dietetic, or clinical advice. Consult a qualified healthcare professional before making dietary changes for medical reasons.

7. Artificial Intelligence Processing

Plate-wise uses three third-party AI providers, in sequence, to identify food in your photos and to estimate calories and macros. We disclose them by name in compliance with Apple App Store Review Guideline 5.1.2(i):

When you take a photo or enter food data, the Service routes that input through our server-side Cloud Functions to one or more of these providers. The provider processes your data to identify food items, estimate portion size, and calculate nutritional values, and returns the result to the Service.

What we share with each provider: the photo or text input for the scan, and minimal task metadata. We do not share your account identifier, email address, name, location, or full food-log history with these providers.

Retention by the providers: photos and text inputs are not retained by these providers for model training under the API terms we use; processing is transactional.

Your corrections (portion adjustments, dish renames, manual overrides) are stored against your Plate-wise account for personalisation and are not shared with the AI providers. They remain on our infrastructure.

Each provider's processing is governed by its own privacy policy:

You can delete all your data, including correction history, at any time from Settings → Data Management in the app.

8. Payment Processing and Subscription Management

Subscriptions and in-app purchases are managed through two third-party services:

We do not store payment-card data on our own infrastructure.

9. Other Third Parties and Recipients

Beyond the AI providers and payment services above, the Service relies on the following processors:

RecipientPurposeData shared
Firebase Authentication (Google)Account sign-in and identityEmail, password hash, account identifiers
Firestore (Google)Storage of profile, food logs, correctionsAccount & profile, dietary logs
Firebase Cloud Functions (Google)Server-side routing and AI orchestrationTransient processing of inputs in transit
Firebase Storage (Google)Storage of meal photosPhotos you submit
OpenFoodFactsLookup of barcoded packaged-food dataBarcode value only — no account data

Google services are provided under Google's privacy terms (https://policies.google.com/privacy). OpenFoodFacts is an open public database (https://world.openfoodfacts.org/terms-of-use).

We do not sell personal data, and we do not share personal data with advertisers or data brokers.

10. Data Retention

We retain personal data only for as long as needed to provide the Service and to comply with our legal obligations:

When you delete your account, we delete or anonymise associated personal data within 30 days, except for records we are legally required to retain (e.g., billing records).

11. Your Rights and Choices

Under the Singapore PDPA and applicable U.S. state privacy laws, you have the following rights with respect to personal data we hold about you:

You can exercise most of these rights directly in the app via Settings → Data Management (export and delete). For other requests, contact us at privacy@plate-wise.com. We will respond within 30 days of a verified request.

If you are a California resident, you also have the right not to be discriminated against for exercising your privacy rights under the CCPA/CPRA.

12. Security

We use industry-standard safeguards to protect personal data, including encryption in transit (TLS) and at rest, access controls on our infrastructure, and authentication on user accounts. No internet-based service can guarantee absolute security; you are responsible for keeping your account credentials confidential.

13. International Data Transfers

Humancraft AI is based in Singapore. The Service uses cloud infrastructure and AI providers that may process your data in the United States and other jurisdictions outside Singapore. Where personal data is transferred outside Singapore, we take steps required by the PDPA — including contractual safeguards with each processor — to ensure a comparable standard of protection.

14. California Privacy Rights (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act, as amended by the CPRA, gives you the rights below. To exercise any of them, contact us at the address in the Contact section; we will not discriminate against you for doing so.

15. Changes to This Policy

We may update this Policy from time to time. When we do, we will revise the "Last updated" date at the top of this document, and where the changes are material we will notify you in the app or by email before the change takes effect.

16. Contact Us

Questions or requests relating to this Policy or your personal data:

Humancraft AI Pte. Ltd.

Email: privacy@plate-wise.com

For unresolved complaints relating to personal data, you may contact the Personal Data Protection Commission of Singapore (PDPC) at https://www.pdpc.gov.sg/.

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